Thoroughbred today brings you the excitement of the races while shining new light on all that is thoroughbred racing, aftercare, and second careers for off-the-track-thoroughbreds. | Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online.
Inspired by American Pharoah’s Triple Crown run following his victory in the 2015 Preakness Stakes, the team at EverythingEQ knew he was on the brink of immortality. We wanted to share in the excitement in a way we hadn’t done so before, thus came about the idea of Thoroughbred Today magazine. Drafted, designed and finalized within fourteen days, the inaugural issue was published in print and online the week of the 2015 Belmont Stakes and distributed with huge success in California, Florida, Kentucky, Maryland and New York. Five days later, American Pharoah won the Triple Crown with members of our team present at Belmont Park to witness his historical victory. For horse racing, June 6, 2015, is the date American Pharoah broke a thirty-seven-year Triple Crown drought; for us, it’s a reminder of how Thoroughbred Today magazine was born, how anything can be achieved through team work, and how possible the impossible really is.